Guest speaker: Steve Buttry

22 03 2011

Steve Buttry, Director of Community Engagement at TBD, spoke to our Comm 371 class about the abilities and effects of video storytelling and how important of a tool it is to help show and explain events.

As a writer, you have control of the story. The user can browse to the page they want to read, skim over certain information, etc.

But with video storytelling, there is shared control of the story with the user. There are pictures, videos, graphics, interviews, etc.to keep the reader engaged and able to find out as much of the story as possible — things that wouldn’t be able to be seen or found in a print article.

Nothing is as impactful as being able to scroll your mouse over an image or play a video that gives more meaning and more detail about what is being reported. It doesn’t matter how many pictures you have in a print newspaper to compensate.

Think of how the story will affect somebody and what needs to be gathered to tell the story beyond the facts. The images, the context, the maps are all extremely important tools to interest the viewer.

Developing storytelling skills will:

  • Create a comfort level with working with all the tools necessary to create a story through video
  • Allow you to do videos in less time and it will become less of an issue as time goes on
  • Help learn a lot and be able to apply certain aspects to the next story you do

The ever-changing world social media is a new concept but it can even help you become a better writer.

Always be curious. If you don’t know the answer to something, ask somebody. Push through any fear or resistance to get what you want.

A very interesting idea that Steve mentioned was to copy and paste your lead into Twitter — if it doesn’t fit, it’s probably too long!


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