C-SPAN: Former Chief of Staff Andrew Card

22 04 2011

Former Deputy Chief of Staff under president George H. W. Bush and Chief of Staff under president George W. Bush, Andrew Card’s job was to inform the president of information that he needed to know, not information that he wanted to know.

And when he needed to interrupt president Bush during his visit to Booker Elementary School, he knew the news was not any that Bush wanted to hear.

“America is under attack” were the words that Card was so famously photographed whispering to Bush after the second New York City twin tower was hit by a plane hijacked by terrorists.

After initially believing that the first crash was a “horrible accident,” Card instantly knew who was behind these attacks.

Osama bin Laden.

Despite the shock of these tragedies, Card and Bush could not let their emotions get in the way of keeping the country stable. They needed to stay disciplined – in a cool, calm and collected manner.

Clearly realizing that the president was highly impacted by the situation, Card knew that Bush was focused on the unique and lonely responsibility of being the president of a devastated America.

Although Bush was in such a difficult position, Card watched him bring resolve and faith to the situation, something that Card admired him for.

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Guest speaker: Mark Stencel

14 04 2011

Mark Stencel’s journalism career began around 1995 where he worked at the Washington Post for 12 years (9 focusing in online things), The News & Observer in Raleigh, NC. He currently works for NPR (National Public Radio), has been there for just under 2 years and is the digital managing editor.

NPR is a non-profit organization, so money comes mainly from individual donations. It is very news-centralized and one of the largest, most-consumed news organizations in North America with around 20-30 million listeners. They are being challenged, though, by people who are in their offices not wanting to listen to NPR.org or the radio.

NPR has used the iPhone and Android markets to expand to listeners through those capabilities. NPR staff also take pictures for their website which show you pictures. The radio’s job is to paint that picture for the listener.

It is very difficult to work with three mediums (radio, text, video) so NPR typically just does text and radio.

Historically, NPR has produced great audio. Now, they have also added great text to their capabilities.

Don’t cover events, cover implications.

At the Post, he tried to bring talk radio into text form through interactivity with the audience.

On NPR’s Facebook page, they take stories that never got huge amounts of views on their site and add them onto their Facebook page so it can receive more views.

Twitter is also a very dynamic form of social media for NPR. Andy Carvin and others tweet some stories for their followers and turned the reporting process inside-out to show everyone how it’s done.

These social mediums are great ways to tell people what is going on air soon. It also helps show how interactive the hosts are.

NPR’s job is to cover news and break it in every possible way whether its on the radio, blogging, etc.

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Guest speaker: Brad Kalbfeld

5 04 2011

Brad Kalbeld has seen it all.

From carrying a heavy typewriter around and a Telex machine, he now is able to hold a small tape recorder and — even better — can whip out his iPhone 4 to do the job for him.

Kalbfeld began by showing the filtering that occurs from an event all the way to the reader:

Event, reporter, copy editor, section editor, managing editor, reader.

But with the way that technology has constantly been improving, the role of the editors has been nearly erased. Rather than waiting for and hoping that the editors will publish what you’ve written, reporters can take a video of anything interesting that they see and post it to their computers and the internet for the readers to view.

Professional journalists are scared of citizen journalists.

We are now living in a one-click world and citizen journalists are now able to snap pictures, take videos, take audio of anything going on even quicker than a typical journalist could at times. This ability could steal viewers from the professional journalist and attract them to that citizen journalist’s publication.

You must have news that interacts with the audience nowadays.

Traditional journalists would find a story, report the news and that was it. Now, they must worry about getting the viewers involved and interacting with them to keep them engaged. This transition can be difficult for some.

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