I have one word to summarize this article:
Perfect.
It’s short. It’s catchy. It keeps you reading more.
Wait. Does that make me a lazy bastard, too? Probably.
But it’s true and everyone else is one.
We love short sentences, like the ones I used to start this entry, with bold-face words that attract our eyes.
- We love bulleted lists, too
- We love subheads
Why? It’s just easier!
We are informavores, meaning we hunt for interesting informations and facts. When a site does not seem to have what we want, we quickly move on to one that does.
Long texts are a no-no for writers, so it’s best to keep it simple.
When reading online, it’s important to:
- Read default fonts designed for screen reading, such as Verdana, Trebuchet and Georgia.
- Rest your eyes for 10 minutes every 30 minutes
- Do not keep screen too close to your face
Pleasure (Ludic) reading:
- When we like a text, we read more slowly to understand it
- When we’re engaged in a text, it’s similar to being in an effortless trance
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