Mobile content is twice as difficult

10 03 2011

Jakob Nielsen brings about quite an interesting topic with the world turning to their mobile phones for nearly everything nowadays. Although this change is happening, people won’t be able to comprehend as much on their phone screens as they would on a computer.

The reasons are simple:

  • Slower downloads
  • No mouse for an easy selection
  • Small screens, especially when compared to a computer screen
  • Application UI’s lack consistency

It’s much harder to understand complicated information when you’re reading through a peephole.”

I love this quote. It’s so true!

After an analysis that Nielsen did of Facebook‘s privacy policy featuring text that only people with at least one year of university education would find easy to read, the results were obvious:

  • Desktop screen: 39.18% comprehension score
  • Mobile screen: 18.93% comprehension score

In order for a text to be considered easy to read, the score must be above 60%, so even the desktop screen comprehension was only 2/3 of the desired amount.

This brings up all-important questions:

What makes mobile reading harder?

Why is it approximately twice as hard to understand complicated content when reading on the smaller screen?

The smaller screen.

  1. Because users see less at any given time than they would on a computer screen.
  2. Because users must move around the page more, needing to scroll around different pages rather than seeing it all right in front of them on a normal computer screen.

That’s why mobile reading is more difficult.




JournalismNext (11): Building a digital audience for news

9 03 2011

Track all that you publish

Productivity is a key factor for managers when tracking a reporters’ ability to break news,  publish at a good rate, and gain an audience.

What to track:

  • Total news stories per day
  • News stories by topic or section
  • Total blog posts per day
  • Blog posts by specific blog
  • Slide shows per week
  • Video stories per week
  • Podcasts or other audio stories
  • News updates
  • Breaking news e-mail alerts
  • SMS or other mobile news alerts
  • E-mail newsletters that are not sent automatically
  • Twitter, Facebook or other social network posts
  • User-generated content

A web-based spreadsheet is the best way to track all of these.

Track your audience

  • Use web analytics software

Wed analytics: The software and mechanisms to track web site traffic

Identify key data points

  • Pageviews
  • Visits and unique visitors compared
  • Engagement and referrers

Search engine optimization

  • Spiders and robots
  • Indexing
  • Queries

Use SEO to grow your audience

  • Content is king
  • Linking is queen

Make sure your links make sense

  • Title tags
  • HTML meta tags

Make good headlines better

  1. Keywords, keywords, keywords
  2. Use conversational language
  3. Don’t be afraid to inject a little attitude

Target specific social media distribution channels

  • Blogs
  • Flickr, YouTube, etc.
  • Twitter, Facebook, MySpace, etc.
  • Digg, reddit, Fark, StumbleUpon, etc.



JournalismNext (10): Managing news as a conversation

8 03 2011

“The speed of communications is wonderful to behold. It is also true that speed can multiply the distribution of information that we know to be untrue.”

News is distributed, as Edward Murrow stated above, by conversation.

Here are some steps to achieve that:

  • Making conversation

News as a conversation has transformed journalism. Most significantly, it has transformed the way a journalist and their communities cover a beat. The more social a journalist is with people, the more sources a journalist can mine.

  • Conversing through comments

Most online news stories contain a comments link. They can be very helpful with hearing feedback from the readers. But sometimes, those comments can just be downright rude and ugly.

  • Conversing through social networking

Although the internet is still relatively new and social networking even newer, it is an obviously important tool to communicate on the internet today. Jobs for companies needing to manage its social networks are being created constantly. Conversing through social networks is of large importance in contacting people.

Why the news conversation is important

Readers always a want to help make a difference in the news i any way possible. I believe that’s why they post comments — to get a reply from other readers and maybe even from the author. Through conversing (especially within social networks) readers can give tips, links, posts, or additional information regarding a certain topic.

Build and manage a community online

  • Make news participatory
  • Journalists must get involved
  • Develop sources through social networks
  • Collaborate with your community

Keep conversations accurate and ethical

  • Set guidelines for participants
  • Monitor offensive postings
  • Know your legal responsibilities
  • Correct errors

For a final thought: Social networking is journalism!




Project Storyboard

7 03 2011

NAMI History Multimedia Project

Our project’s goal is to recover NAMI Northern Virginia history and present it interactively. We will conduct interviews with past board members, do research about the institution, and gather information about its history. We will be using different online platforms to organize and present the information.
Our project will be constructed around an interactive timeline. We’ll be using dipity to create it. We’re planning to use YouTube to post our videos, but they also will be linked to the timeline.  We will use batchgeo to create a Google map, and point the locations and programs offered by NAMI Northern Va. The map will be linked to the timeline. Slideshows, scanned documents, and other images will also be linked. We will use social media to disseminate the information we produced, and to reach out to NAMI NOVA already established audience on Facebook.

My role within the project is to create the timeline. I will gather all the information about the organization’s history and bring it all together to be put in a horizontal timeline dating from NAMI NOVA’s creation to its current state. I will do most of the research but other members of the group will also do some research and send it to me to put into the timeline. I will also be assisting with the writing component and social media.




Guest speaker: Jon DeNunzio

3 03 2011

For those of you who do not know who Jon DeNunzio is, check out my other blog, upper90.onmason.com to find out more about him and his background from my other class he spoke to.

Now that you’ve (hopefully) checked that out, we can move on to the good information he gave to our class today.

He introduced us to UMapper, Blackbird Pie, Intersect

Why do we use social media?

  • It’s where users are
  • It helps our reporting
  • It allows us to build a relationship with users — people want to talk back to you!

Third-party platforms: Not the only way!

  • Social part is more important than the medium — be social!

Examples of being social:

  1. Running a poll
  2. Pay attention to the comments
  3. Ask for ideas
  4. Add a user photo gallery
  5. Host a debate
  6. Answer user questions
  7. Use the knowledge of the crowd

Why is all this important?

  • Social media is a growing industry and the ability to connect with users can help you get ahead in this type of business
  • People are starting up sites every day

Allourideas.org, twiigs, startupli.st — sites that are great with social media




C-SPAN: Dan Rather and Tucker Carlson

2 03 2011

On November 22, 1963, the tragic assassination of President John F. Kennedy was first reported by then-CBS Evening News anchor Dan Rather and only a handful of other journalists – at least when compared to the amount of coverage it would have received in today’s internet-driven world.

During his time on C-SPAN, Rather explained that coverage of the event would be all over computers as soon as it happened. Bloggers would be blogging. Tweeters would be tweeting. And the internet, which has become the dominant place of information, would be jam-packed with facts, thoughts and opinions about JFK’s assassination.

At the time of Teddy Roosevelt’s presidency during the early 1900’s, people of the world were living their lives around the radio.

Since then, JFK was president during the transformation to television and now, with technology constantly evolving, President Barack Obama is the first to rule the United States during the internet age.

Rather has noticed these trends in America and around the world as reporting and journalism continually transforms throughout the ages.

At the time of Kennedy’s assassination, Rather noted that television and radio were the only channels of communicating this tragic event to the public. The channels of information were much fewer and narrower at that time than today.

And with these fewer channels, people relied so much on the way the news was reported on television. The death of JFK was such a huge deal around the world and so much was being put on reporters such as Rather to report the news in an unbiased way.

It’s “important for young journalists when something like this happens [to know] that it is such a hammer to the heart for the country as a whole,” said Rathers, who was thrust on the spot to report the crisis, “and these things don’t happen so as a professional, you are hit with the same emotions as everyone else. ‘Who did this?’ But as a professional, you need to seal out own emotions and focus on the job at hand.”

This ability to focus on one specific task and “zone out” the rest is something Rather needed to do throughout his journalism career. He made it a habit of getting in, getting the facts and reporting the story for the public the way he thought it should be reported – as honest as possible.

“I will do my best to set aside my prejudices as possible and give you as close to the truth as possible no matter what,” Rather said.

When covering the White House, Rather made certain he had a “steel spine and backbone,” not caring about what anyone inside the White House thought about him. He just got the facts out for the public as truthfully as possible.

Tucker Carlson, editor-in-chief of The Daily Caller, was also on hand with Rather during the discussion on C-SPAN. He noted that those with authority were much more adept at cowering reporters and getting their spin on what reaches the public. But to become a true journalist, you must be willing to take on people in authority.

Rather jumped in with Carlson on this topic, explaining that news is something people need to know that somewhere somebody doesn’t want them to know (particularly someone in power).

But to make sure a journalist is on the right track, they must be curious, determined and have the ability to write well, according to Rather.

Without these three characteristics, it will be difficult to become the same type of journalists that Rather and Carlson have been throughout their professional careers.




JournalismNext (7): Making Audio Journalism Visible

1 03 2011

Audio journalism — Why is it important?

Audio can build a more textured, layered experience for the audience.

As a writer/reporter, you must make the audience feel a part of what you are covering. Show. Don’t tell.

Three characteristics of audio journalism that are also important:

  1. Presence — On location, a reporter can literally bring readers to the story. The simple fact of being there boosts credibility and interest.
  2. Emotions — Tone of voice, expressions, intonations and pauses — in the words of either the reporter or the sources–can enhance the message.
  3. Atmosphere — Natural sound helps pull the listener in close. Weather sounds, crowd sounds, machine noises are all forms of natural sound in the particular setting.

How news organizations use audio:

  • Reporter overview — Newspapers post quick, simple audio overviews that accompany reporters’ articles.
  • Podcasts — Regular episodes on a selected subject help build an audience. They can be time-consuming and difficult to establish in the beginning.
  • Audio slide shows — Photojournalists have discovered the power of adding audio to their images to help tell a richer, more enhancing story.
  • Breaking news — A reporter can now file a quick audio report from anywhere by mobile phone to be published on the Web.

Getting started with audio:

Plan and prepare your voice contribution and the rest should come much easier.

  • Interviews
  1. Choose your location
  2. Gather natural sound
  3. Prepare your subject
  4. Watch what you say
  5. Try delayed recording
  6. Mark the best spots
  • Doing voice-overs:
  1. Write a script
  2. Warm up
  3. Find operative words
  4. Keep it conversational

To get started with audio journalism, you must get a digital recorder. Here are some tips on what type to choose at different price ranges:

Under $100:

$150-$200

$250-$500

Once this is all taken care of, the next thing to do is vodcasting.

Video + podcasting = vodcasting!




JournalismNext (6): Visual Storytelling with Photographs

25 02 2011

For starters, why are photographs so important?

Here’s a quick list of reasons why a digital camera can be better than a film camera:

  1. You can take as many pictures as you want without having to worry about the amount of film remaining.
  2. You can immediately see if you captured the image you wanted or not.
  3. You can upload images to the web and share them right away.
  4. You avoid having to purchase film and don’t spend money printing photos you don’t want.
  5. Photos can be easily maintained on the computer, including cropping and toning images.

Now, for a quick introduction into photography:

Ownership, copyright and fair use.

  • Plain and simple — even though you can download and publish someone else’s photos, do not do it!
  • Don’t steal anyone else’s work. Ask before you take.

Digital Camera Basics.

There are two kinds of digital cameras:

  1. Point-and-shoot camera (all-in-one camera) — more compact, easier to use, and more affordable
  2. DSLR camera — captures better photographs because its image sensor is 10 times larger, more complex, usually costs two to three times more than a point-and-shoot camera

Main Function of a digital camera.

  • Camera modes
  • Zoom
  • Flash
  • View/delete

Lighting is very important when taking pictures. Photos can be taken, essentially, in one of three ways:

  1. With natural light only
  2. With a flash as the primary light source (in a low-light situation)
  3. With a mixture of flash and natural light

Mug shots are the most likely assignment for journalists who are not photographers. Here’s what to make sure you do when shooting mug shots:

  • Avoid extreme sunlight
  • Try to photograph with overcast skies
  • Use a flash as a last resort

Working with digital photographs:

Edit your take.

Manage digital photos on your computer.

Edit digital photos on your computer.




JournalismNext (5): Going mobile.

24 02 2011

Soccer stud Cristiano Ronaldo crashed his beautiful $289,000 Ferrari 599 inside the Manchester Tunnel back in ’09 and guess which camera crew was there to cover this story first!

None.

It was a Nokia N95 cell phone that first captured the footage.

According to the text, three quarters of all children own at least one cell phone between the ages of 7 and 15. Wow.

“Advances in mobile technology, both devices and services, make it easier than ever before to cover a news event on location.”

All you need is a tool to capture the footage and a way to connect to the internet in order to publish it.

Choose your story:

The simplicity of covering a story with such a small amount of equipment (camera, phone, etc.) makes life easy for a reporter in today’s world, but it’s important when covering a story that the journalism should come first and the technology second.

Some things to think about when choosing a story:

  • Will the audience benefit if we take them there?
  • Will the journalism be better done if it’s on location and with urgency?
  • Can this assignment be effectively communicated in small chunks over time?
  • Will sound reporting or video footage, turned around quickly, help people understand the story?

There are two ends of the spectrum as a reporter:

Gearhead: A dedicated reporter whose job is get out and about to report from the field all day, every day. They are telling multimedia stories and publishing them any chance they get.

Light packer: A more traditional journalist, someone who occasionally needs to report immediately. This person needs just enough equipment to get the job done.

Depending on the type of reporter you are, each one needs a different amount/type of equipment.

Gearheads need:

  1. Laptop computer
  2. Internet connection
  3. Camera
  4. Video camera
  5. Tripod
  6. Audio recorder
  7. Headphones
  8. Microphone
  9. Cell phone

Light packers need:

  1. Smartphone…That’s it!

There are also an increasing amount of ways to publish your information, including:

  • Mobile microblogging
  • Live blogging
  • Mobile video
  • Mobile multimedia
  • Mobile crowdsourcing

Times are changing. So should the way you get your story out to the public if you want it to reach them as quickly as possible.




JournalismNext (4): Write less, say more.

20 02 2011

“It’s like you’re in this big room with a bunch of people you like, and you’re yelling at the crowd and the crowd is listening and talking back to you.”

Microblogging is a new type of journalism with less words and more links to other web sites, videos and photos that you want to share.

Why is microblogging becoming so popular?

  1. Easy publishing
  2. Easy  consuming

With the quick and easy publishes, people are connected through microblogs such as Twitter. There’s only one rule you need to follow when inside the microblogging world:

Keep it short!

Twitter only allows 140 characters for the publisher to get their point across to their followers. Facebook, another microblogging service, is similar to Twitter, where one can update their status on what they are doing at that particular moment.

The only difference is that Facebook is mainly used for friends and family, while Twitter is mainly used for following your favorite bloggers, writers, celebrities, etc.

Reasons why microblogging has become so important:

  • Emergence as an important tool
  • Effective medium for breaking news
  • Crowdsourcing and building community
  • Marketing and building your brand\

It has really brought an enormous amount of importance to people’s everyday lives in order to stay up-to-date 24/7.

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