Track all that you publish
Productivity is a key factor for managers when tracking a reporters’ ability to break news, publish at a good rate, and gain an audience.
What to track:
- Total news stories per day
- News stories by topic or section
- Total blog posts per day
- Blog posts by specific blog
- Slide shows per week
- Video stories per week
- Podcasts or other audio stories
- News updates
- Breaking news e-mail alerts
- SMS or other mobile news alerts
- E-mail newsletters that are not sent automatically
- Twitter, Facebook or other social network posts
- User-generated content
A web-based spreadsheet is the best way to track all of these.
Track your audience
- Use web analytics software
Wed analytics: The software and mechanisms to track web site traffic
Identify key data points
- Pageviews
- Visits and unique visitors compared
- Engagement and referrers
Search engine optimization
- Spiders and robots
- Indexing
- Queries
Use SEO to grow your audience
- Content is king
- Linking is queen
Make sure your links make sense
- Title tags
- HTML meta tags
Make good headlines better
- Keywords, keywords, keywords
- Use conversational language
- Don’t be afraid to inject a little attitude
Target specific social media distribution channels
- Blogs
- Flickr, YouTube, etc.
- Twitter, Facebook, MySpace, etc.
- Digg, reddit, Fark, StumbleUpon, etc.
